Our Story

Co-founders Fred and Andrea Fenster have been fans and friends of Pete Rose for many years.
A decade ago, they wanted to produce a wine called PETE ROSÉ (pun intended) but that style of wine didn’t have a high batting average.
Within the last several years, though, Americans began to enjoy Rosé wines. Now, it’s one of the fastest growing brands around. Due to this hot streak, it seemed time to introduce PETE ROSÉ along with its companion – a red wine/cabernet called CHARLIE HUSTLE RED.
The Fensters pitched the idea to Summerland Wineries (located in the beautiful Santa Barbara area of California), who hit it out of the park with the initial release.
Around this time, Fox Sports 1 hired Pete to do commentary for the 2015 Baseball Season. When they found out about the wines, they included them as part of promoting Pete.
The Fensters hope you enjoy these delightfully good wines, either to drink, give as gifts, or as great Pete Rose memorabilia (especially if you decide to get a Pete Rose autograph on the bottle).
Please note that whatever purchase you make, Pete’s net profits from the wines will go to his Foundation, “Hustle for Heroes.”